Our Team


Founder of Better Decisions, Ira offers over 20 years experience in financial services. He is a principal with SAS Financial Advisors, LLC, a fee-only Registered Investment Advisor in San Francisco. A Certified Financial Planner™, Ira also holds a M.Ed. in counseling. He has taught at San Francisco State for the Executive Certificate in Financial Planning program and in the certificate program at UC Berkeley Extension. He strongly believes that access to solid financial planning is critical not only for the wealthy.


Elizabeth Prindle

A candidate for CFP® certification who successfully completed the Executive Certificate Program at SF State CEL and passed the CFP® exam, Elizabeth has spent ten years in online advertising and analytics-based marketing to help Silicon Valley's businesses run more smoothly and profitably. Her experience in data-driven decision-making provides new opportunities to people of all means for making better financial decisions. Elizabeth holds a degree in Political Science with a focus in Public Policy from The George Washington University.


Monique leads a financial education program, Homebuyer Readiness, for Habitat for Humanity Greater San Francisco. She has a strong background in consumer finance with experience including credit and housing counseling, financial coaching, public speaking, curriculum building and facilitating financial education workshops. Monique holds a degree in both Economics and Spanish from San Francisco State University.

Original curriculum contributor.

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